Guides
Straight answers
The questions brands ask most before shooting a film, building an identity or hiring an agency, answered with what we see on real projects. No price list; just a clear view of what depends on what.
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Video production · 4 min read
How is a commercial made?
A commercial is made in six steps: define the goal and where it will run, write the idea and script, prepare the shoot, film the main spot and the social cut-downs on the same day, edit, grade and mix, then deliver a...
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Brand identity · 3 min read
What does brand identity include?
Brand identity is made up of the logo, colour palette, typography, visual language, tone of voice and the brand guidelines that explain how to use them. The logo is only one part of the system. A good identity looks...
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Choosing an agency · 3 min read
How do you choose an advertising agency?
Start by defining what you need: a one-off project or ongoing communication? Then look at the agency's real work for brands like yours, ask whether shooting and design are done by its own team or outsourced, who will...
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Social media and ads · 3 min read
What does a social media agency do?
A social media agency runs a brand's accounts to a plan: it sets the tone of voice and content calendar, produces photos, videos and designs, publishes the posts, sets up ad campaigns and improves them every week,...
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